Ajay Devgn and his nephew, producer Danish Devgn, announced the opening of Lens Vault Studios (LVS), a new company that they say will concentrate on creating unique, tech driven content for films, streaming services, branded projects, and immersive formats.

Danish will serve as the studio's founder and CEO, while Ajay will chair it. According to the two, LVS is a creator-first ecosystem that combines storytelling with cutting edge technologies like AI, VFX, and animation.

“We are building a creative ecosystem within LVS where original ideas are nurtured and new forms of storytelling are realised using world-class technology. Our goal is to set a new benchmark for Indian media on the global stage,” Ajay said in a statement.

He stated that the studio wants to use technology to empower creators and position India as a centre for original intellectual properties and top-notch productions.

Danish said the venture will prioritise innovation and IP creation across multiple formats. “At LVS, originality is our currency and intelligence is our engine. From live-action and animation to immersive AR/VR worlds, our goal is to craft IPs that resonate globally while staying deeply rooted and close to emotions,” he said.