Alia Bhatt, who continues to add big brands to her name, has now replaced Deepika Padukone for a high-profile global project.

On Friday, September 5, the American clothing brand revealed that the 32-year-old actress is their new ambassador, which sparked chatter online. 

While the brand celebrated the move, the admirers of Deepika weren’t too happy with the replacement.

Soon after the announcement, social media was flooded with reactions. Some accused Alia of “snatching” Deepika’s position, while others called her “jealous” and “insecure.”

One fan wrote, “You take everything away from Deepika,” while another demanded from the brand, saying, “We want Deepika back. Not Alia.”

Others weren’t convinced about the change either. 

“Congratulations, but Levi’s denim looks best on Deepika  unmatched!” a user commented.

Another frustrated fan added, “Alia is everywhere. She’s obsessed with Deepika, we are tired of seeing her face again and again.”

While Levi’s hasn’t responded to the backlash, the replacement has fuelled the Deepika vs. Alia debate, which fans love to stirring up even though both the actress have often insisted they possess a friendly relationship with each other.