A podcast episode meant to talk about celebrity work culture has now turned into a fresh online storm around Telugu star Allu Arjun.

Podcaster Sweekriti Talks deleted a video featuring brand manager Kaveri Baruah after the guest spoke about a list of “42 dos and don’ts” when working with the actor. 

The clip quickly went viral and triggered heavy backlash, mostly aimed at Baruah.

Sweekriti said the video was taken down to protect her guest. She wrote on Instagram, “I’ve removed the video after my guest faced coordinated harassment from PR machinery and bot accounts. She holds a responsible position in a reputed organisation, and I refuse to let her career be jeopardised due to online bullying.”

She insisted the conversation was not an attack. “The discussion was factual and professional, not defamatory. But protecting a real person will always take priority over engaging with power that refuses accountability.”

The podcaster then lashed out at the actor’s team, saying, “Allu Arjun & his team are sheer losers & just power hungry.” 

She also claimed she was being targeted online. “A woman can’t live in peace and make content on the internet!! Shocking Allu Arjun PR attacking me.”

Baruah, in the episode, had described strict rules, saying, “Before meeting him, we had a note which had 42 dos and don’ts… ‘don’t look into sir’s eyes, don’t shake your hands’.”

The 43-year-old actor’s team denied the claims, calling them “completely baseless and untrue” and announced legal action.