Kylie Jenner reflects on stressful start of Kylie Cosmetics amid fan outrage
Kylie Jenner reveals the pressure she faced after Kylie Cosmetics sold out instantly
Kylie Jenner opened up about a mentally challenging period when she faced harassment following the launch of her brand.
During a recent interview with Vanity Fair, the 28-year-old reality star took a trip down memory lane and recalled the difficulties she faced during the early days of launching her beauty venture.
“It wasn’t very exciting for me for the first year because I was so stressed out that everyone would harass me on Twitter at the time because they couldn’t get a lip kit,” Kylie revealed.
She added, “I couldn’t handle it because I really wanted to just make everyone happy.”
Adding to the turmoil the beauty mogul faced, Kylie’s mother, Kris Jenner, also shared that the products sold out “almost instantly.”
“I remember watching how many people were waiting online for the launch. It was unbelievable,” the 70-year-old Kardashian-Jenner matriarch recounted. “It was hundreds of thousands of people. You could see it in real time on our analytics system.”
Furthermore, the mother of two also confessed that she spent “half the money” she had saved in her bank account to bring the brand to life.
“My mom was like, ‘You are going to be left with lots of lip kits in your garage if this doesn’t work out.’ And it wasn’t even a thought that it wasn’t going to work out,” she noted.
When did Kylie launch Kylie Cosmetics?
Kylie launched her cosmetics brand, originally named Kylie Lip Kits, on November 30, 2015. The initial launch featured highly successful matte lipstick and lip liner kits that sold out instantly.
The company was rebranded to Kylie Cosmetics in February 2016.