Law Roach is sharing the “storytelling” he aimed to do with Zendaya’s The Drama press tour looks.

On Tuesday, April 7, the self-proclaimed “Image Architect” talked to PEOPLE at the Cats: The Jellicle Ball opening night on Broadway. Roach reflected on his strategy for the actress’s striking looks for her new film.

The Drama, starring Zendaya and Robert Pattinson, is based on an engaged couple having troubles after a shocking confession ahead of their planned wedding.

Nodding to the wedding-themed storyline, Zendaya and her longtime stylist masterminded a series of bridal-coded red carpet looks.

And not just that, the Euphoria actress was seen laden into the traditional wedding chant as she wore "something old, something new, something borrowed, and something blue."

"It's an old tradition that I think a lot of brides play into," Roach told PEOPLE. "And since the storyline of the movie is based around a wedding, I think it was just something that we came up with, and it's about the storytelling."

Zendaya is set to headline quadruple more this year as the actress is preparing to promote season 3 of Euphoria, Dune: Part Three, Spider-Man: Brand New Day, and The Odyssey.

However, when asked, Roach, if he could tease her upcoming press look, he replied, “Nothing.”