It is not unusual to see actors promote brands, but when it comes to Vicky Kaushal and Katrina Kaif, the line between work and personal life often feels blurred.

This week, the 37-year-old actor once again found himself casually promoting his wife’s beauty label, Kay Beauty, but with a small twist.

Sharing a post on Instagram, he wrote, “Caffinated cheeks for caffinated me! What a wow @katrinakaif @kaybykatrina.” He then added, “I tried my best but sadly not a paid promotion.”

The brand was quick to respond, re-sharing his story and saying, “Officially adding "caffeinated cheeks" to our vocabulary.”

The 42-year-old actress herself could stay silent and joked, "Best for sleep deprived Dads"

This is not the first time the Chhaava actor has stepped in as an unofficial ambassador. 

Back in 2024, he appeared in a playful video with the Welcome actress, telling a toy deer, “Buddy, I think I just found the most hydrating lipstick.” He added, “It's not kay to be so good.” Katrina replied, “But it's Kay to be you.”

Online, many enjoyed the exchange. One user wrote, “Finally some vickat banter,” while others simply shared laughter emojis.

The couple tied the knot in 2021 during a private ceremony in Rajasthan and welcomed their son, Vihaan, in November 2025. 

Announcing his name later, they wrote, “Our Ray of Light. Vihaan Kaushal… Life is beautiful.”

Vicky, who was last seen in Chhaava, is now working on Love & War, while Katrina’s last film was Merry Christmas and now she is on maternity break.