The finale of Euphoria has sparked a wave of discussion online with many viewers questioning the amount of visible branding featured throughout the episode.

The extended finale which ran for more than 90 minutes drew attention for repeatedly showing a well-known soft drink brand in several scenes.

Fans pointed to close-up shots, background appearances and moments during major plot developments where the product was clearly visible.

As screenshots and clips spread across social media some viewers joked that the drink received more screen time than several supporting characters.

One of the biggest talking points involved Hunter Schafer’s character Jules. Fans were disappointed by her limited role in the finale noting that she appeared only briefly in a scene set inside her New York apartment.

Many viewers argued that the character deserved a larger part in the show’s closing chapter especially given her importance throughout the series.

The discussion grew further after several scenes appeared to prominently feature the same beverage brand leading some fans to speculate whether the episode leaned too heavily into product placement.

Others viewed the recurring imagery differently. Rather than seeing it as advertising some interpreted it as a visual symbol tied to the show’s themes including addiction, consumer culture and the search for comfort during difficult moments.

The debate quickly gained traction online with fans divided over whether the repeated appearances were intentional storytelling choices or simply distracting product promotion.

Regardless of the interpretation the finale has generated plenty of conversation adding another layer of controversy to one of television’s most talked-about endings.