American pop star Taylor Swift is one of the most famous people in the world who attracts attention wherever she goes.

Taylor’s fame has turned heads towards American football ever since she started dating NFL star Travis Kelce.

Sports Illustrated Swimsuit model Christen Goff has appreciated Taylor’s presence in football circles which has brought “so many eyes” on the game.

Christen, who is married to Detroit Lions quarterback Jared Goff, spoke about WAG culture, wives and girlfriends of athletes, in sports.

Speaking to People, she said “It's actually been really interesting to see how my audience has changed over the years.”

“Now there's so many women interested in sports.”

Praising the Grammy winner, she said “I've really seen my audience shift and I think we can honestly owe that to people like Taylor Swift, bringing so many eyes to the world of football and all sports.”

It was reported in 2025 that the musician’s appearances in NFL to support her fiance had resulted in a surge in female viewership and generated nearly $1 billion in brand value.

Taylor and Travis started dating after the athlete attended her show in Kansas City in 2023, months after it was confirmed that she had parted ways with British actor Joe Alwyn after six years.

In August 2025, the couple announced that they were engaged.