Nitesh Tiwari's magnum opus Ramayana just made history before even hitting theatres, and the numbers are staggering.

Karan Johar's Dharma Productions has acquired the Hindi distribution rights of  Ramayana for a whopping Rs 350 crore, making it the biggest theatrical distribution deal ever in Indian cinema. 

Related: Ranbir Kapoor, Yash’s ‘Ramayana’ could release on October 30, 2026

That is Rs 100 crore more than the previous record holder, King.

A source told Bollywood Hungama, "It's the biggest theatrical distribution deal of all time. The Rs. 350 crores fetched by Namit Malhotra's Ramayana is higher than the previous best, King, by a margin of Rs. 100 crores. The expectations are sky high, and the entire film fraternity is bullish on the prospects of Ramayana." 

Earlier in the day, reports had suggested the all-India distribution rights went for Rs 250 crore. Turns out that figure was off, by quite a bit.

The source also confirmed that Dharma is going all out for the release. 

The source added, "Big plans are already underway for the theatrical release of Ramayana. It's undoubtedly the most awaited film of India with the biggest ever star-cast led by Ranbir Kapoor and Yash with Sai Pallavi and Sunny Deol. 

There are enquiries from all across the country, and the film is destined to rewrite box-office in India. Namit Malhotra has personally sat on the post-production of the film to ensure that the visuals represent India at a global level. He has created something special, and everyone is blown away with the epic vision."

The film is mounted on a budget of Rs 1,500 crore and work on the theatrical trailer is currently underway. 

Ramayana is set for a global release on October 30, 2026, just ahead of Diwali.