Pritam and Pedro produced by Rajkumar Hirani Films and streaming on JioHotstar is being used to help push a cyber safety awareness effort across thousands of schools and other educational institutions in India.

The initiative shows up right when children in India, reportedly spend about four hours online, every day. And according to some estimates mentioned by the people behind it around 33 percent of children in India have had some sort of cyberbullying or online exploitation experience.

Pritam and Pedro, addresses issues like cybercrime, digital privacy and also responsible online behaviour, by weaving safety lessons right into its story telling. The show also zooms in on things such as empathy, resilience, digital kindness and being willing to stand up for yourself against online harassment.

The makers put the series sort of as a device for parents and educators to start conversations with kids about online safety but also like an area that is often left unmentioned or not fully tackled in school curricula.

The campaign is trying to lean on storytelling as a kind of preventive educational approach, with a focus on getting students to build safe and informed digital habits or at least that’s the main idea.

Pritam and Pedro is produced by Rajkumar Hirani Films, and it is currently streaming on JioHotstar.