Kendall Jenner and Simone Ashley join in for L’Oréal x The Devil Wears Prada 2 collaboration for the Oscar-night advertisement.

The luxury beauty brand announced that it would partner with 20th Century Studios in theaters on May 1. Ahead of its release, L'Oréal Paris will launch the promotional campaign with global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards.

The new ad gave a sassy nod to the Runway Magazine world.

Created by Maximum Effort, the ad steps into the sharply styled world of The Devil Wears Prada 2, recreating the famed Runway Magazine offices with cinematic flair.

The storyline follows a mix-up that sees Jenner mistaken for Miranda Priestly’s latest assistant, while Ashley appears as Amari, one of Miranda’s new aides in the sequel.

The partnership will continue beyond the Oscars, with a slate of creative activations planned throughout the film’s theatrical run, celebrating confidence, glamour, and the cultural crossover between beauty and entertainment.

"Spending the day at the Runway office was honestly so much fun,” Jenner said in her notes. “I got to live my dream walking past that iconic reception, and what made it even more special was getting to experience it alongside my L'Oréal Paris family. I can't wait for everyone to see it."

"Working on this film has been a true career highlight and bringing it further to life with this spot with L'Oréal Paris has been so much fun,” Ashley added. “I loved working with both the L'Oréal Paris and Disney teams and can't wait for 'The Devil Wears Prada' fans to see what we created."